GLOSS Issue 23 JULY 2015 | Page 38

GEN(D)ERATIONAL DIVERSITY Kate Savage My Why? Because I know that creative industry cultures could be made 100 times better if people stopped working in generational and gender silos. So I’ve coined a new phrase that I’m hoping will become a new movement: Genderational Diversity. There will be five generations in the workforce by 2020. Why are we 38 GLOSS JULY 2015 worrying about that? That’s not scary, that’s awesome! I won’t reveal my sources, but here are some quotes I’ve been ‘privileged’ to hear over the years about working with Gen Y and working with women. “Bloody Gen Y. If they don’t like it they can [insert here] off. There are plenty more of them out there.” “Don’t worry about giving her a payrise