BOOK:
BUY IT HERE
I
f you are involved in any creative
occupation, then sit back and enjoy
a fantastic release by... a lawyer? Yes,
you heard right; a lawyer. Sharon Givoni
is an Intellectual Property guru, and
in Owning It, she has given to creative
industries a brilliant guide to what’s
what when it comes to designing the
right legal choices.
The book covers the protection of
designs, trade marks, copyright,
reputation, confidential information and
other intellectual property (IP); how
not to inadvertently infringe someone
else’s rights; contract basics; licensing
and how the law applies online and to
certain aspects of social media. Most
importantly, for people who spend their
lives thinking about how something
looks, reads or sounds - it’s an absolutely
beautiful book. User friendly, packed
with flowcharts, images and anecdotal
evidence, this is cover to cover creative
friendly - and may save you making
some serious mistakes.
T
BLOG:
he world is not always a friendly
place for bloggers; but this
project should help a little bit.
The Braveness Blog is all about sharing
your original content on one platform;
a new idea, once a week, for at least six
weeks, that you post on your own blog
and link to the Braveness Blog. It could
be business-based, a personal moment
of crisis, you name it; but it’s all about
facing your fears as a writer and as a
courageous person of commerce.
GET INVOLVED HERE
Brilliant (and brave) stuff.
GLOSS JUNE 2015 59