The identity of a business or its “brand” is often its most valuable marketing tool. Consumers identify with a
certain quality, reputation or image of that brand, and recognise it as pointing to the products or services of the
brand owner. The more successful the business becomes, the more value attached to the brand.
Creating a strong, legally protectable brand is therefore an important investment and can make a world of
difference for businesses in leveraging the value of a brand. Obtaining a registered trade mark is often the
simplest, most cost-effective way of establishing a solid brand.
But it’s not always smooth sailing for all brand owners. Here are my tips on how to get it right:
Investing In Brand
You: The Value Of
Trademarks
Top Tips For Protecting Your Brand
With Sarah Poole
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Where possible, obtain advice on the strength
and registrability of your proposed trade mark
before launching your brand. This will ensure
that key considerations are borne in mind at
the development stage and highlight potential
pitfalls, including issues associated with
obtaining registration.
Get clearance before entering a new market, local or
international. Trade mark clearance searches are designed to
advise whether adoption and/or use of the proposed trade mark
will potentially infringe a competitor’s rights.
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