GLOSS Issue 20 FEB 2015 - Page 34

Top Tips for Great Copywriting with Blythe Chidgey Please, no jargon. Unless the copy is specifically for your industry, jargon is inaccessible and confusing. Just because House of Cards has meant we all talk about meaningfully about POTUS, that doesn’t mean a need to use it in an article about washing powder. Stream of consciousness is your friend. When all else fails, just write. Forget the grammar, spelling or punctuation. Just get what is in your head onto the screen. You will be amazed at the important messages that articulate themselves during the process.