Top Tips for Great Copywriting
with
Blythe Chidgey
Please, no jargon. Unless
the copy is specifically for
your industry, jargon is
inaccessible and confusing.
Just because House of Cards
has meant we all talk about
meaningfully about POTUS,
that doesn’t mean a need
to use it in an article about
washing powder.
Stream of consciousness
is your friend. When all
else fails, just write. Forget
the grammar, spelling or
punctuation. Just get what
is in your head onto the
screen. You will be amazed
at the important messages
that articulate themselves
during the process.