stations – so why no parent radio?’
So she did what any sensible Gen Y would do - she Googled it. And she was right; nothing
existed. Therein started a two year journey into what it takes to get an FM licence. Luckily, this
never eventuated, because it’s insanely complicated and expensive - because of the miracle that
is internet radio. She was quick to discover that a huge audience and demand was there – a it’s
peak, Puggle was attracting 10,000 listeners a day. Charlie was busy creating podcasts at home in
pyjamas which quickly reached Number 1 on iTunes.
She was 24 years old.
Again, her tendency towards disruption stepped in when it came to commercialisation; she
wanted to keep it on her terms with quality non-commercial content vying for room with
commercial space. She is now looking at a huge syndication deal irrespective of a refusal to bend.
Watch this space.
When I first started Uni, literally ten years ago, I did a degree called Mass
Communications.
I did six months. I will never, ever be told by any editor what is ‘content’.
‘My career is highly disruptive; it basically has no form. I don’t feel the need to have a “career”
– I just have ideas. I find people to help me work on them, and I launch them. Then I get bored,
and launch something else. Puggle is the exception because I am passionate about the need for
the service.
I like to test the limits and look at things differently – we aren’t reinventing the wheel, but we
can do things better.