GLOSS Issue 20 FEB 2015 - Page 19

stations – so why no parent radio?’ So she did what any sensible Gen Y would do - she Googled it. And she was right; nothing existed. Therein started a two year journey into what it takes to get an FM licence. Luckily, this never eventuated, because it’s insanely complicated and expensive - because of the miracle that is internet radio. She was quick to discover that a huge audience and demand was there – a it’s peak, Puggle was attracting 10,000 listeners a day. Charlie was busy creating podcasts at home in pyjamas which quickly reached Number 1 on iTunes. She was 24 years old. Again, her tendency towards disruption stepped in when it came to commercialisation; she wanted to keep it on her terms with quality non-commercial content vying for room with commercial space. She is now looking at a huge syndication deal irrespective of a refusal to bend. Watch this space. When I first started Uni, literally ten years ago, I did a degree called Mass Communications. I did six months. I will never, ever be told by any editor what is ‘content’. ‘My career is highly disruptive; it basically has no form. I don’t feel the need to have a “career” – I just have ideas. I find people to help me work on them, and I launch them. Then I get bored, and launch something else. Puggle is the exception because I am passionate about the need for the service. I like to test the limits and look at things differently – we aren’t reinventing the wheel, but we can do things better.