GLOSS Issue 20 FEB 2015 - Page 10

This Month’s Gamecchangers FEB ‘15 CHARLIE CARUSO “I like to test the limits and look at things differently – we aren’t reinventing the wheel, but we can do things better.” Charlie Caruso is a Presenter of Curiosity Productions, an exciting new start-up offering businesses greater access to high quality video content. Charlie is also the Editor and Co-Author of Understanding Y, with whom she co-wrote with some of the biggest names in the “Gen Y” space worldwide. Charlie is also the Founder and CEO of PuggleFM and has been widely recognised for her contribution to ICT and within the start-up space, and was listed in the 30under30 (Young Entrepreneur Awards). She received the Special Inspiration Recognition Award at the 2013 WAITTA Awards Gala night for her contribution to ICT. She founded PuggleFM (disruptive radio model for parents), which was listed in Shoe String Australia’s Top 10 Start-ups for 2013, and is currently undergoing an exciting transitionary phase that will enable it to act as a NFP content platform to enable charities and non-for-profit organisations from around the world to share their stories to the wider community. PuggleFM was developed as an online radio and podcasting station created especially for parents and children. Since its inception, PuggleFM has found audiences in the US, Europe, across Australia and Asia looking for an alternative to commercial radio. SETH GODIN “Being present in the moment is a great way to engage with people who live in the moment.” Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. In this issue, he has allowed GLOSS to share an EXCLUSIVE section of his brand new book WHAT TO DO WHEN IT’S YOUR TURN.