RAFFERTY’S RULES
Gwen Blake & Jacqui Lawrey
When Gwen Blake, Managing Director of packaging
design agency, Boxer & Co. went along to her first
LBD dinner in Crow’s Nest, Sydney in February last
year, she had no idea just how big an opportunity
she was going to be faced with.
Jacqui explained to Gwen at the LBD dinner that
she was about to run a pitch for the redesign of the
Rafferty’s Garden packaging but that sadly it was
one week too late for Gwen’s company to be part of
that pitch.
“I had been back at work for just a few months after
my second baby’s birth and was enjoying the juggle
of business and being Mum to 4 year old Samson
and 5 month old Onnie.”
Gwen wouldn’t take ‘No’ for an answer. “I hounded
poor Jacqui by email and phone, explaining why
we were the best agency for the job until she
allowed my agency to be part of the pitch. It just
seemed like such a fantastic fit that I couldn’t let
the opportunity pass without giving it my all’, said
Gwen.
Gwen found herself sat on a table with Jacqui
Lawrey, LBD member and newly started Marketing
Manager of Rafferty’s Garden, the leading brand in
wet baby food in Australia.
“I was right in the baby zone myself and using the
Rafferty’ 2v&FV