“What I try and do – if you see me down out the park, or see me
on social media, or see me at a speaking gig – actually yesterday
someone came up to me and cried – I have tried to be as honest as
possible. No spin, no hype.
As soon as you get some level of success, people put you on a
pedestal, and I am not interested in that guru label – everyone
should have their own journey, and their own focus. They need to
take the good with the bad.
My next book comes out on the 12th of February. It’s much more
nurturing and personal, and it will be interesting to see how people
perceive me. I got Jack and my mum to read it, because there’s a lot
of them in it – I had to be courageous!!”
As someone who works in branding in my other life, I am also
absolutely awestruck by the way Lisa has harnessed the power of
social media for Brand Messenger. She is the Goddess of Google,
the High Priestess of Pinterest - call her what you will, this is a woman
who can Instagram a room into submission with one well-thoughtout hashtag. I want to know the secret to her #success...
“Yeah, I suppose a good example of this... in the last 24 hours – we
had over 180 shares of the new product range; [the] poster and
candle and book. It’s about getting into the groove. My biggest tip
is this; success is in the strength of the product; and it’s about being
in multiple touch points. Next year we are bringing out at least 30
products – around the print magazine, and product across different
disc iplines.
It’s about us being on tablet, and me being constantly and
consistently across social media, doing 3 speaking gigs a week – and
yes, it’s about being authentic, and knowing your why.”
I say to her that I have seldom seen someone so driven (with the
exception perhaps of someone who shall remain nameless, cough,
Janine Garner). What is it that makes her want to keep going and
breaking new boundaries?
“It has actually changed over time – now, it’s much more about
giving back. I did a good ten years of solid personal development;
now it’s about inspiring other people and letting them know that
they can do, and achieve, whatever they want. That’s what keeps me
going.”
I mentioned before that Lisa has had two of her dream interviews,
but she admits that there are a few who still elude her (and George