GLOSS Issue 19 DEC 2014-JAN 2015 - Page 19

company The Entourage, which has more than 60,000 online members around the world, proposed not very long ago in one of the most romantic efforts in the history of proposals after time away at Richard Branson’s private getaway, Necker Island. I asked Lisa about Daring & Disruptive, and more widely about people’s perceptions of her. Because if there is one thing I have noticed, it is this overwhelming phenomenon on social media that people feel they ‘know’ Lisa Messenger As for the Collective... “It’s going through massive growth – we’ve got huge plans for 2015. We’ve been in the market for 18 months, and it’s been such a great training ground. Now we are on to the massive strategic planning stage. We are currently in 37 countries, and we are intending building to 50, so there’s a lot of expansion – literally! We are moving offices, and taking on another 9 staff. And yes, I got engaged, so I am planning an engagement party and wedding, but not only that, we are moving house AND launching a business together in three to six months. Watch this space!” Then there’s that book. You know, that book. You may have seen it. It’s in a few places here and there... maybe an airport or two. Perhaps a newsagency, or a bookshop... you never know. It may even have popped up online. That’s the one. It is a common phenomenon, the blurring of ‘Brand Person’ and ‘Person’ - but how much is ‘brand’ and how much is just plain ‘p’?