be able to get to the FREEDOM I wanted. In truth
I wanted to be FREE from the necessity of seeing
clients 1:1 and to have the choice of who I saw,
who I spent my time with and without feeling like
I have to accept every client that came in the door
because more clients means more hours to sell
which means more money - RIGHT!?!WRONG!
In reality, we all have 24 hours in a day. We can’t
sell any more than 24 hours when we are selling
our time for money (although I do know of some
other professions where I am sure they have
worked out how you can sell more, but that’s an
article for another day).
We have 24 hours a day, 7 days per week, for
365 days per year. That’s a total of 8760 hours
available to sell in one year. Now if you are selling
yourself at $200 per hour that becomes $1 752
000. Yes you did read this right that 1.7 Million
dollars. Stop being excited by this. Because no
one is going to sell 24 hours 365 days a year, day
in and day out. So let’s be more realistic.
Let’s say on average we can sell 6 hours in a day,
and we work 48 weeks a year and we are now
going to give ourselves two days off a week.
That’s now 1440 hours we can sell, bringing us
to the more realistic target of $288,000. Now
this is not money to be sneezed at, but it’s still a
BIG limitation. And it’s a far cry from $1.7M isn’t
it. This also means you can have only 4 weeks
away from work each year, so if you want to have
4 weeks of “holiday” then you are unable to get
sick and your children, partners, parents, dogs
are also not allowed to get sick and take you away
from your selling time. They can be ill when you
have “ billed” what you needed to “bill” to keep
you on track to meet the financial commitments
you have made for yourself because if you take
even 1 hour away from the time to be sold then
you are going to have to make that up somewhere
and with all of the administration, bookkeeping,
marketing, networking, and filing that you have
to do goodness only knows when you are going
to find that extra time to actually make it up – so
guess what? You will settle for a pay cut.
Now I am acutely aware that for many of us
money is not the strongest motivator to be in
business, and if that’s the only motivator we have
we probably won’t last very long, because it’s an
empty result. However if you want to build a
business that provides for you and your family
then the model of entrapment I have described
above probably isn’t the best model for you.
The day I reviewed the numbers in my business
and saw in black and white that I no longer
HAD to ever see another client again, and
my business would still pay my wage and my
lifestyle was the day I experienced FREEDOM!
Two weeks later I was in Bali for another week.
I love my clients, customers and consultants. I
serve them with all of my heart, because I have
made the informed choice to build a business
that supports my desire to experience freedom.
And guess what? My clients experience faster,
better results; my customers are happier
because I am achieving results quickly and my
consultants know that I will have the time and
energy they need from me to empower them to
be the best they can be.
I am no longer trapped, or enslaved. I AM FREE!