GLOBE October 2017 October 2017 - Page 22

GLOBE - Growth.Leadership.Organisation.Business.Education 21 4

10. Making scarce expertise widely available

If there is a resource which is in great demand due to having a skill that is in short supply, knowledge management can help make that resource available to the entire organization. Ways of doing so include community discussion forums, training events; ask the expert systems, recorded presentations, white papers, blogs, podcasts, and videos.

11. Showing customers how knowledge is used for their benefit

In competitive situations, it is important to be able to differentiate yourself from other firms. Demonstrating to potential and current customers that you have widespread expertise and have ways of bringing it to bear for their benefit can help convince them to start or continue doing business with you. Conversely, failure to do so could leave you vulnerable to competitors who can demonstrate their knowledge management capabilities and benefits.

12. Accelerating delivery to customers

Speed of execution is another important differentiator among competitors. All other things being equal, the company that can deliver sooner will win. Knowledge sharing, reuse, and innovation can significantly reduce time to deliver a proposal, product, or service to a customer. And that translates into increased win rates, add-on business, and new customers.

13. Enabling the organization to leverage its size

As an organization grows, the increasing size is only a benefit if it can use the knowledge of all of its employees. Through the use of tools such as communities, expertise locators, and repositories, the full power of a large enterprise can be exploited.

14. Making the organization's best problem-solving experiences reusable

Consistently applying proven practices, also known as best practices or good practices,