GLOBE October 2017 October 2017 - Page 17

GLOBE - Growth.Leadership.Organisation.Business.Education 16 4

Solution: Set three basic goals for employees and stick to them for at least a year. Pick three simple goals that are easy to articulate, implement, and measure. Make these three goals the pillars of your ongoing communications so that everyone will remember them. Set overall targets for the organization, and key all metric reports to show progress against these goals. Choose a few KM components that will yield the greatest benefits in the short term to your organization. Stick with proven approaches, even if they seem boring and predictable.


Delivering what people want and the organization needs, not what is trendy.

Challenges: Organizations can be mesmerized by maturity models, benchmarking, and me-too best practices. Any new initiative will fail if it does not meet the needs of its intended audience or is perceived as being created in isolation.

Seth Godin: “Benchmarking against the universe actually encourages us to be mediocre, to be average, to just do what everyone else is doing".

Solution: Use frameworks, models, and benchmarking as sources of ideas, not as precise prescriptions to be slavishly followed. Treat your users as customers whom you are trying to acquire, satisfy, and keep. Continuously solicit, capture, and respond to the needs of the people in your organization. Establish ongoing methods for two-way communications. Interact in communities, conduct surveys, publish newsletters, and maintain web sites. And above all, listen to what your constituents tell you, and take timely action in response


Communicating by pull and opt-in, not by push

Challenges: Organizations want to push information out to audiences. Leaders regularly send lengthy email messages and newsletters to people who don’t read them.