Global Water Enhancers Market growing at a CAGR of 12.5% by 2021 Global Water Enhancers Market growing at a CAGR of
Global Water Enhancers Market growing at a CAGR of 12.5% by 2021
According to the report “Global Water Enhancers Market,” published by Market Data
Forecast, the global market is projected to reach USD 2.2 billion by 2021, at a CAGR of 12.5%
from 2016 to 2021.
Water enhancers are consumable formulations without any carbonation process that add
flavor, as well as, supplementary dietary benefits to water. The process in which carbon
dioxide is dissolved in water at high pressures and low temperature is known as
Carbonation. The efforts to enhance water with flavor and nutritious without carbonation,
like soft drinks, started post-2010, with major companies trying to market such products to
the increasingly health-conscious population.
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The marketing of enhanced water typically capitalizes on the healthful image of water
combined with the perceived health, functional or taste benefits of one or more additional
ingredients. The ease of mixing or blending with water and the ease of eliminating the
product from mixing and application equipment are two characteristics of immediate
interest. With the increase in obese population around the world and the belief that that
carbonated drinks increase the chances of obesity. Hence, Customers, due to rising health
awareness, are avoiding the consumption of these carbonated drinks and switching towards
water enhancers.
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The factors affecting the Global Market for Water Enhancers Market, either positively or
negatively are presented in the DROC analysis. Some of the things discussed in the section
are due to rising health awareness, absence of stringent regulations from regulatory
authorities, lack of consumer friendly manufacturing practices by market players and intake-
safety concern as well as the lack of awareness among the consumers.
For granular level understanding the Water Enhancers Market is segmented based on the
following categories with Market Size Estimations and Y-o-Y Forecasts presented for each
sub-segment.
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By Active Ingredients:
Vitamins
Electrolytes
Sweeteners
Anti-oxidants
Other Ingredients