Behind the Scenes
Kerrie Dodd, Marketing
Since Summer 2017, I’ve been supporting Global Independent Travel
Centre with marketing activity. This is a role I fit in around my museum
work and family life, often working late into the evenings when the kids
are in bed.
I work on average about 10-12 hours a month, primarily researching
and pulling copy together for the monthly Global Traveller e-newsletter.
For this we use a tailor-made Mailchimp template. If you haven’t yet
signed up, please do so via our website - you’ll receive fabulous holiday offers, travel tips,
blogs, competitions and more!
I also help with event promotions such as the new Holiday Show (see back page!), proofing
the design of marketing materials, copy writing, such as a piece to the Weston Mercury and
some social media activity. We work together with our suppliers for sponsorship and develop
marketing packages. An example being the placement of adverts in this brochure.
One of our recent behind the scenes challenges was the data protection regulations that
came into effect in May 2018. As a small family business, we had to adapt our website and
write to customers asking them to opt into our communications. Unfortunately those that didn’t
had to be removed from our database.
Our best marketing however, comes from you, our customers! A simple share of a facebook
post, writing a website review about your holiday, forwarding our newsletter to someone, telling
your friends and family about us via our loyalty scheme... these little actions really do help our
business grow.
Sheila Naish, Business Development
I have worked for Global Independent Travel for nearly 6 years now. This
followed the closure of Comet in Clevedon where I already worked
closely with Lisa and the team promoting a holiday club for staff. So
when Lisa offered a part-time role doing the same but directly for
Global I jumped at the chance!
I promote our travel agency services to clubs, businesses and schools.
We offer various incentives to these groups, which employers value as
a perk for their employees. One of our biggest clients is the Police HQ in Portishead, who we
supply regular holiday deals to. We also try to support local community events.
You’ll often find me in one of the shops too, helping out. However, I don’t book the holidays...
instead I am building rapport with our clients. I am an excellent tea maker and chat to
customers whilst they wait for a colleague. Plus I carry out other business support, such as admin.
My work is varied and I am flexible (well, only in hours - not my body as my fitness coach will
testify!). But, I can be available at your convenience to discuss ideas to suit your organisation.
I also help out at Wedding fayres we exhibit at and our client evenings. Which is a great
opportunity for me to meet our customers.
I love my job! Promoting our travel business is a pleasure. I am proud of our local reputation
for giving great customer service, caring about our clients and our integration with the
community. Plus I get to discover new worldwide holiday destinations!
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