Global Super Fruit Juices Market In-depth Analysis Feb-2017

Global Super Fruit Juices Market 2017-2021
The Super Fruit Juices Market report contains a comprehensive market and vendor landscape in
addition to a SWOT analysis of the key vendors for 2017-2021. The following companies are the key
players in the global super fruit juices market: PepsiCo, Coca-Cola, Genesis Today, POM Wonderful, and
Ocean Spray.
Consumers today are trying innovative blends and flavors instead of sticking to the traditional juices
available while visiting juice bars or natural and specialty gourmet retail channels. This is encouraging
the market players to launch super fruit juices in new flavors.
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According to the report, over the past few years, there has been a significant increase in the incidence of
health issues such as diabetes, obesity, and allergies among consumers. Thus, people have become
more health conscious and are following healthy diets to prevent diseases. They are turning away from
products containing artificial ingredients and consuming more of products containing natural
ingredients.
They are also increasing their consumption of ready-to-drink products as these products help them to
balance their diet and live a healthy life. These factors are driving the super fruit juices market. Various
super fruits—such as acai, goji berry, noni, pomegranate, and grapes— are sources of antioxidants,
vitamins, and minerals and thus have many healing properties.
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Further, the report states that players are often criticized for labelling their products as 100% super fruit
juices even when the juices are diluted with conventional fruit juices like grape, apple, and pear juices.
Many players also provide information like no added sugar, artificial flavors, colors, and preservatives on
their labels.
These labels are misleading as many of them contain small amounts of real juice and large amounts of
water and sweeteners such as fructose corn syrup. Some of these juices are also pasteurized, destroying
the minerals, vitamins, and live enzymes in the juices. Lawsuits have been filed against many juice
manufacturers for wrong claims about their products. In 2014, the Advertising Standards Authority of
the UK lodged a complaint against PepsiCo for wrong claims regarding the anti-oxidant properties of
naked juices on its website.