Global Influencer #1 | Page 16

Reinventing media partnerships Given this new landscape, the relationship with media - the infamous “media partnership” – is now reinvented, in order to give back this particular liaison its meaning and its long overdue respect. Of course, we must first identify the best media partner(s) that will fully embrace our topic in the most qualitative and effective way possible. C O NSULTING A GENC Y C ONSULTING AGENCY FOR BRAND STRATEGY AND CREATIVE DEMAND M EDIA A GENC Y MEDIA AGENCY FOR TARGETED STRATEGY OF MEANS AND RESOURCES, AND PERFORMANCE MEASUREMENT BRAND C REATION BRAND C REATION F OR THE ECOSYSTEM OF CONTENT DELIVERY AND C O-C REATION OF THIS CONTENT But even before getting into these consideration, we must “sel