and escorted shopping in order to lend remarkable and
memorable experience in store. Combined with product
sampling in order to reward the customer and several such
innovations to indulge the traveller.
RETAIL
EXPERIENCE
What impact did it have on global
travellers?
NV: The store animations enable us to associate several
brands with different products and thus simplify the
traveller’s journey and help them with their purchasing
decisions. This helped reinforce BuY Paris Duty Free’s image
and contribute to making it become a definitive and true
offer ensuring good brand recall.
Where are the travel retail
opportunities for Retail Access?
How does this manifest itself?
NV: We created 360° animations which take into account
all product categories and customer journeys for Buy Paris
Duty Free. Our in-store marketing plan includes creation
of themes, merchandising tools, visual atmospheres that
attract the global traveller of today. They of course have a
commercial agenda - accompanied shopping, hostessing
NV: London, Paris and Amsterdam are the Europe
hotspots, but the excessiveness and exciting new airport
developments in the Middle East and Asia are a wonderful
opportunity for agencies like us. Tomorrow’s hotspots will
be the emerging countries that are developing tourism
infrastructures.
Retail Access has developed a strong expertise and
positioning in order to best answer traffic zones and travel
retail issues. At the crossroads between brands, retailers
and F&B beverages operators, we offer a global overview,
aligning visibility, aesthetic and performance objectives in
one approach.
Having created brand corners for L’Oréal, Diageo, Dior and
TR, won calls for tenders (rail stations and airports) for major
F&B operators such as SSP, we aspire to work with several
TRAVEL RETAIL
BY DESIGN
other travel retail players.
Design insight
These animations must take into account all product
categories and all customer flows for Buy Paris Duty Free
stores with a strong commercial vocation: hostessing in
order to favour the experience in store or even sampling in
order to reward the customer.
Business impact
Nicolas Venturini
is General Manager of Retail
Access France & Benelux.
After graduating from business school with an
MBA in Marketing, Nicolas went on to join the
Marketing department of a leading soccer
team of the Premier League, Fulham Football
Club. As a football fanatic, he not only won
a place on the team, he became its Captain
five years later. He brings the same vitality,
leadership and team building spirit to his role
as General Manager. Nicolas specializes in
Category Management, Retail
Architecture and store branding, making sure
business goals and creative vision are always
in harmony and scoring wins for client and the
human – the shopper.
CASE STUDY
This helped reinforce Buy Paris Duty Free’s image and
contribute to making it become a true brand.
These animation corners enable us to associate several
brands with different products and thus simplify the
traveller’s journey and help him in his purchasing decision.
Brief
Retail Access has been briefed to develop the in-store
marketing plan on behalf of BuY Paris Duty Free brand.
The project includes the creation of multiple assets: themes,
merchandising tools, visual atmospheres, commercial
mechanisms, while taking into account Travel Retail
customer’s unique behavioral and shopping habits.
Our mission is to give momentum to Buy Paris Duty Free
brand, taking into account a double objective: upgrading
the brand image and ensuring commercial performance.
Project challenge
Imagine and develop 360° animations: Scenography, Product
Discovery, Interactivity, Events, Experience & Services.
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GLOBAL INFLUENCER
GLOBAL INFLUENCER
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