Global Custodian Winter 2018 | Page 73

[ S U R V E Y | A G E N T B A N K S I N E M E R G I N G M A R K E T S ] Mexico Citi Something Mexico has in common with central and eastern Europe – or at least did – is that all its major banking groups are controlled by foreign banks. Custody market leader Citi bought Banco Nacional de México (Banamex) way back in 2001, as the Mexican economy emerged from its now-forgotten financial crisis of 1994. As in 2017, no provider of clearing and custody services in Mexico had attracted more responses this year than Citi. The overall average scores are lower than last year, and all the familiar tendencies of the bank in this industry can be found in the details. Citi can settle trades in Mexico efficiently, but it is less admired for its ability to manage corporate actions processing, proxy voting and income collection. Short-term borrowing is available when it is needed, but the bank could do better on cash and collateral. The technology does the job, and work-arounds are readily found, but the contribution of the bank to cost and capital savings could be more substan- tial. Clients feel that their assets are safe and that the bank is creditworthy, but the fees and the spreads are not competitive. A major client grumbles that it is “unclear who is our local relationship manager.” Santander Securities Services Mexico For Santander, Mexico is one of four Latin American markets where it provides securities services. This is an excellent set of results, albeit derived from a relatively small cluster of clients that use its services in Mexico City. In all the core services – set- tlement, income collection, tax reclaims and corporate actions, the average scores are impressive. In fact, it is hard to find any conspicuous weaknesses at all in the detailed scoring. The only real signs of vulnerability lie in a client concern that Santander will not develop its securities services fast enough to keep up with changing customer needs, particularly in terms of investing in digital technology and using data to help clients be more efficient. But there is one sense in which Santander Mexico is impreg- nable: The Spanish bank is deeply entrenched in the Mexican banking markets, having controlled Serfín – then the third-larg- est bank in Mexico – since 2000. It has used the acquisition to build a powerful domestic business that is outshone only by Banamex and Bancomer. BBVA Bancomer The Spanish parent bank steadily took full control of Bancomer at the turn of the century, and it now owns the largest bank in the country. Bancomer accounts for a sizeable portion of the total revenues of BBVA, which has effectively placed a bet on the long-term development of the Mexican economy, which is already the 15th largest in the world. In the last year, Mexico has also acquired a second stock mar- ket, the Bolsa Institucional de Valores (BIVA), which broke the monopoly of the Bolsa Mexicana de Valores when it opened for trading of the same securities in July this year. So it is surprising that BBVA Bancomer has attracted so few responses this year. WEIGHTED AVERAGE SCORES Santander Citi BBVA Bancomer Market Average Global Average Share of validated responses (%) 29% 62% 10% Relationship management 5.19 4.63 n/a 4.74 5.30 Client service 5.69 4.97 n/a 5.32 5.56 Account management 5.20 4.60 n/a 4.81 5.14 Asset safety 5.13 3.95 n/a 4.52 4.60 Risk management 5.41 4.77 n/a 4.96 5.50 Liquidity management 4.74 4.56 n/a 4.66 5.14 Regulation and compliance 5.20 4.40 n/a 4.77 4.84 Innovation 4.68 4.13 n/a 4.36 4.75 Asset servicing 5.96 4.92 n/a 5.37 5.52 Pricing 5.35 4.42 n/a 4.84 5.28 Technology 5.78 4.70 n/a 5.12 5.41 Cash management and FX 5.59 5.16 n/a 5.33 5.42 Total 5.28 4.60 n/a 4.87 5.23 Winter 2018 globalcustodian.com 73