Global Custodian Winter 2018 | Page 62

[ S U R V E Y | A G E N T B A N K S I N E M E R G I N G M A R K E T S ] Brazil BNP Paribas Securities Services These scores represent a sharp improvement on the disappoint- ing returns of a year ago, clearing the local benchmarks with ease in all areas. Even in the ever-testing field of pricing, the French bank eclipses the local competition. “Really pleased with the level of service and responsiveness to our needs,” confirms a client. This is a reward for a degree of commitment other custo- dians lacked, as well as a promising augury for the future. Since opening a securities services operation in São Paulo in 2010 – at the height of the Brazilian economic boom – BNP Par- ibas has persisted through the bust. It is now well-entrenched as both a fund administrator and a custodian to domestic as well as foreign asset managers and investors. Citi Citi is looking after some major clients here. Their assessment of the quality of the services is mixed and exhibits the char- acteristic Citi combination of strengths in client service and clearing and settlement offset by less-than-stellar returns on the safekeeping side. One thing the respondents clearly do not doubt, despite the exit of the bank from retail banking in Brazil, is the Citi commitment to this market. A bank that first came to the country over a century ago is still looking to profit from the flow of capital into and out of Brazil. Itaú Unibanco Itaú bought the Citi retail assets in Brazil in 2016. Now the largest indigenous bank in the region, let alone the country, Itaù has built a sizeable sub-custody business in its home country. The average scores are less pleasing than those of a year ago, but they are consistent, fading seriously in only a single area and rising noticeably in one other. Importantly, respondents have no doubts that their assets are safe with the BB-rated bank. Banco Bradesco Bradesco is a large retail bank, but it has built a strong reputa- tion in investment banking and asset management as well, partly through acquisition. The average scores earned by its custody and clearing operations, albeit from a group of respondents too small in number to warrant a rating, do not enjoy the same lustre. They suggest room for improvement in banking services in particular, but clients also indicate they are prepared to be patient. Santander Securities Services Brasil Santander is the largest foreign bank in Brazil. Last year, the country was the single largest source of income as well as cus- tomers for the Spanish bank. However, its local custody opera- tion was one of four that the Spanish bank placed into the ven- ture with Warburg Pincus four years ago. Not enough responses were received to rate the bank. Others A small number of responses were also received for Deutsche Bank and J.P. Morgan, which launched a direct custody opera- tion here with considerable fanfare back in 2011. WEIGHTED AVERAGE SCORES BNP Paribas Citi Itaú Unibanco Banco Bradesco Santander Share of validated responses (%) 21% 29% 17% 13% 13% Relationship management 4.97 4.67 3.86 n/a n/a Market Average Global Average 4.43 5.30 Client service 5.30 4.92 5.57 n/a n/a 5.21 5.56 Account management 5.18 4.60 4.00 n/a n/a 4.53 5.14 Asset safety 5.65 3.71 2.40 n/a n/a 4.29 4.60 Risk management 5.38 4.95 4.67 n/a n/a 4.97 5.50 Liquidity management 5.76 4.81 4.57 n/a n/a 5.00 5.14 Regulation and compliance 4.44 4.17 4.00 n/a n/a 4.26 4.84 Innovation 4.04 4.10 4.38 n/a n/a 4.10 4.75 Asset servicing 5.69 5.55 5.07 n/a n/a 5.41 5.52 Pricing 5.94 4.74 4.62 n/a n/a 5.05 5.28 Technology 5.95 5.19 5.67 n/a n/a 5.62 5.41 Cash management and FX 5.73 5.22 4.50 n/a n/a 5.16 5.42 Total 5.25 4.72 4.46 n/a n/a 4.84 5.23 62 Global Custodian Winter 2018