Global Custodian Summer 2018 | Page 74

[ S U R V E Y | M U T U A L F U N D A D M I N I S T R AT I O N] ALPS, a DST Company “G less than excellent, and all fields that saw scores dip last year reat group of people,” writes one mid-sized client. “Ex- have recovered in 2018, with two exceptions. cellent client service.” The human side of the business One is transfer agency. “TA may be overworked or under is an area where ALPS consistently performs well, with even trained,” writes one respondent. But there is nothing negative in the 2017 decrease in the score for relationship management and client perceptions of the capabilities of the firm in the adjacent client service proving no more than a blip. It has rebounded field of distribution support. “ALPS does a great job at reviewing strongly this year, with one respondent singling out their ALPS intermediary agreements and explaining distribution-related contacts for their “responsiveness.” A second adds that the re- topics to clients,” writes a respondent. lationship management has “done an excellent job of providing Reporting is the other service area that failed to rise. And if support and responding to our needs.” ALPS has an area in discernible need of investment it lies here. Feedback of this kind matters to ALPs. With all but a tiny frac- One respondent avers that a “more-enhanced direct sharehold- tion of the clients serviced by the firm, managing no more than er portal” is needed. ALPS needs no encouragement to invest $5 billion, the human touch is at least as important as the level of automation. It is an approach that wins as well as retains busi- in technology. As befits an administration business owned by a technology vendor (reinforced by the SS&C acquisition of ness. One respondent appreciates a “willingness to spend time DST this spring), it expects to increase its levels of automation educating new clients on entering the mutual fund business.” through robotics. Another says that staff are “very pro-active. We are a very small By lowering costs, automation will certainly help ALPS and shop and ALPS makes us feel like an important client.” its clients cope with Small the mounting pressure on Equity fees While enthusiasm for the friendliness, responsiveness and Medium downward Large 7.10% gains can be 78.60% industry. 78.60% And if those understanding of ALPS’ client contacts is near-universal, at least in the asset management 14.30% purchased without imperilling a strong reputation for being one respondent has noticed that these qualities do not always client focused, the firm will own an unbeatable combination of result in a rapid turnaround of queries. While acknowledging 7.10% 14.30% efficiency and service. “ALPS is very transparent and honest in that ALPS staff are “friendly and helpful,” and that the firm has all dealings,” concludes one respondent. “Staff has a high degree “good depth of coverage on most issues,” he finds that it “can of integrity and responsiveness. Their infrastructure is strong sometimes be hard to reach and/or get a quick response.” and cross communications are good.” Yet no one could accuse ALPS of failing to keep abreast of a changing marketplace and regulatory environment. The PROFILE OF RESPONDENTS 78.60% Securities and Exchange Commission (SEC) launched its liquidity-risk-management-and-fund-reporiting modernisation Medium Large Equity Fixed income Other initiative in October 2016, with the aim of enhancing Small investor Medium 14.30% 78.60% 7.10% 78.60% 28.60% Small 7.10% Large By size By investment protection. Since then, ALPS has used the opportunity to invest time and money in developing new procedures and services to 90.00% 78.60% help asset managers comply by a string of deadlines set by the 80.00% 7.10% 14.30% 70.00% regulator, which stretch out to 1 March 2020. 60.00% The firm earns its reward in robust scores for compliance in Small 50.00% 40.00% general, and a handsome one for responsiveness to regulatory Medium 28.60% 30.00% changes in particular. Even value, inevitably under pressure as Large 20.00% 7.10% compliance services translate into new and rising fees for cli- 10.00% 78.60% 0.00% ents, has recovered from the sharp fall of last year. In fact, there Equity Fixed income Other are only two service areas where ALPS secures returns that are Small Weighted average scores +/- 2017-2018 Relationship management and client service 0.21 2018 6.30 2017 6.09 2016 6.42 90.00% Medium Large Weighted average scores versus the global averages 2018 2017 2016 60.00% Relationship management and client service 5.7% -3.1% 2.3% -0.9% -8.8% 2.0% 7.6% -3.5% 5.8% Transfer agency 7.10% -4.3% -5.3% 1.2% Equity support Fixed income Distribution Other 1.8% -0.8% 0.2% 78.60% 80.00% 70.00% Value delivered 0.27 5.83 5.56 6.12 50.00% Fund accounting 0.30 6.50 6.20 6.72 30.00% 40.00% 20.00% Value delivered Fund accounting 28.60% Transfer agency -0.13 6.08 6.21 6.50 Distribution support 0.28 6.37 6.09 6.42 Reporting -0.07 6.32 6.39 6.63 Reporting 5.4% 2.7% 6.8% Compliance 0.00 6.42 6.42 6.51 Compliance 1.2% -2.2% 3.4% Operations and custody -0.54 5.97 6.51 6.37 Operations and custody 2.7% 5.2% 3.0% Total 0.09 6.27 6.18 6.46 Total 3.3% -1.8% 3.1% 74 Global Custodian Summer 2018 10.00% 0.00% Fixed income 28.60%