[ D O M E S T I C S U R V E Y | I N D I A ]
FIGURE 3 : TYPE OF RESPONDENT FIGURE 4 : SIZE OF RESPONDENT
35.84 13.7
Broker / dealer Asset manager Pension fund
Insurance company Mutual fund manager Other
Very l arge Large Medium Small
Very s mall also slipped from first in 2017 to third this year . Figure 2 shows the priority ranking of each of the ten service areas for both this year and last . This is based on information provided by respondents detailing the factors they consider most important . Whereas last year Reputation and Asset Safety assumed the top position for clients with over 38 % of respondents rating it as their first or second priority , this figure has fallen to 27 % with over 40 % now ranking it below halfway . Type and size of respondents to the survey are shown in Figures 3 and 4 . Asset managers comprise the largest group of respondents , rising from 30 % in 2017 to 36 % this year , while small institutional clients account for some 46 % of responses , somewhat fewer than last year . Once weightings are taken into account , however , medium-sized respondents account for the largest segment ( 38 %).
Methodology Global Custodian domestic surveys are intended to assess the extent to which local service providers are meeting the expressed needs of their domestic clients . Such needs are often different from those of cross-border investors covered in the Agent Bank surveys published by the magazine . Many service providers also focus mainly or exclusively on domestic clients . To obtain the relevant information , clients were invited to complete a short on-line questionnaire . The questions were grouped into 10 service categories for presentation purposes . Respondents evaluated each question for each service provider that they use . Scores range from 1 ( Unacceptable ) to 7 ( Excellent ). Where clients have insufficient experience of a service or do not use it all , they could enter N / A . Clients were also asked to indicate which categories are most important to them in assessing the overall service being received and were given the opportunity to provide explanatory comments and identify specific strengths and weaknesses of their service provider ( s ). Each question was given an individual weighting depending on the importance attached to it by clients . Each respondent was given a weighting based on the scale and breadth of their business and the detail included in the response ( s ) they provide . Global Custodian Research department calculated weighted average scores for each provider , for each question , each category and an overall total . Summary information is presented in each Provider Profile together where relevant , with explanatory contextual commentary .
60 Global Custodian Summer 2018