Global Custodian Summer 2018 | Page 39

[ I N - D E P T H the same speed, with the pace of change always increasing. In addition to working at a more intense level, the idea of being more collaborative with both FinTechs and rival custodians has prompted a cultural shift in order for them to both co-exist and work together. “FinTech is prompting a new way of thinking; the day you work with a start-up you have to change your approach,” says Jean Devambez, global head of digital and acceleration, BNP Paribas Securities Services. “We have realised for certain areas we would not do everything by ourselves and it would be more beneficial to cooperate with start-ups and tech companies on certain services. “The cooperation between a bank and start-up involves a lot of compromising and flexibility, and installing a disruptive solution within a bank that has been used to going about things a certain way can be challenging. But in return we bring capac- ity and clients to the start-up and bring them all the underlying requirements they need to help them grow.” It is this new perspective that has helped forge a number of FinTech working groups and eco-systems, such as B-Hive in Brussels, that helps spark creativity and innovation for securities services. “This can be quite powerful, as you ul- timately want to work peer-to-peer, instil an action-oriented mind-set and turn collaboration and best practice sharing into the new normal,” adds Euroclear’s Verbeke. In-house vs partnerships FinTech is also encouraging custodians to take a look at their existing services and find a way to reposition themselves so that they offer that same flexibility and a tailored service that the start-ups can provide. Having an acquisitive strategy whereby the custodian takes a minority stake in the FinTech is helping facilitate this, whereby they can impart their own knowledge and working practices for the start-up to win clients, and in return they gain the tech- nological knowledge which they can use to amend and launch new products. This strategy however, is largely carried out on a case-by-case basis, according to BNP Paribas’ Devambez. Last year, BNP Paribas acquired a mi- | F I N T E C H ] nority stake in FinTech firm Fortia Financial Solutions, with the aim of implementing its technology within its own depositary banking business. “Sometimes you go for a true commercial partnership, and oth- ers you don’t want to imprint too much of the bank on them. “FinTechs can bring a new approach and challenge us in a positive way to reposition our offering. It is quite difficult for FinTech start-ups to acquire their own clients, largely because of the short-term constraints on their business. Some are coming with very interesting propositions, and we look at them differ- ently to what we traditionally offer. It is more of a challenge “FinTech is prompting a new way of thinking; the day you work with a start-up you have to change your approach.” JEAN DEVAMBEZ, GLOBAL HEAD OF DIGITAL AND ACCELERATION, BNP PARIBAS SECURITIES SERVICES rather than a threat,” says Devambez. However, some banks are now evolving to a point where their FinTech capabilities are located in-house, and instead are part- nering with other banks and leaving the FinTech start-up out of the loop. Most recently, BNY Mellon and Deutsche Bank launched a chatbot-to-chatbot communication solution developed during a 24-hour hackathon at BNY Mellon’s Singapore Innovation Centre. The move shows how bank are now more open to collaborate with one another in order to enhance non-differential processes in the middle- and back-office. “What’s different here is the collaborative approach we took to resolve a real speed and accuracy need for our clients,” said Jes- lyn Tan, deputy head of global product management, securities services, Deutsche Bank at the time of the launch. “When we first brainstormed the issue, it was immediately obvious that for a truly business-enabling experience, a fully integrated solution in the form of chatbot connectivity was required between both institutions.” It is remarkable how custodians and securities services provid- ers have had to make overarching changes to their approach not only on technology but also client experience and interactions. FinTech has stimulated collaboration in an industry that has generally not worked well together in the past. Most likely, the big banks will not have to worry about FinTech taking over their space. The operational risks and costs associ- ated with switching from an established bank to a FinTech has put off most buy-side firms from making the move. However, this does not mean the securities services industry can let their guard down. The rapid developments in DLT from FinTech’s shows the potential for custodians to be disrupted from the value chain. Furthermore, the capabilities FinTechs offer has made custodi- ans look inwards to meet customer expectations. The future is bright for both FinTechs and custodians and collaboration will increasingly become a part of their technol- ogy strategy. But when another player such as a Betterment or Nivaura come to market with a compelling offer, it will be inter- esting to see how nice everyone will play. Summer 2018 globalcustodian.com 39