Global Custodian Spring 2019 | Page 32

[ I N D E P T H | S E L F - S E R V I C I N G ] to their providers to come up with opportunities to leverage those technologies for this model,” says Chapman. Up the chain As clients begin to take more control of the servicing element, how will that position the providers in the value chain? With these new technologies potentially disintermediating certain functions traditionally performed by securities services providers, they will instead have to choose where in the value chain they specialise. "The future of custody banking and securities services will largely centre around where in the value chain you can pick to serve, with more data being captured on a self-service basis,” says Deutsche Bank’s Nielsen. “The more commoditised func- tions of transaction banking and securities services will most likely become self-serviced, but the more high-touch and com- plex functions will still be carried out by banks.” What this means is while the client will have greater control over the service of data, there will still be a need for a provider to interact with, especially around more complex data sets. "Banking will become more like an airline service where you can check in yourself and drop off your bag, but you would always have a need for an advisor. There will always be a need for a personal discussion within the value chain, which custody banks will fill,” adds Nielsen. By moving up the chain, the benefit for custodians is that they will be able to shift resources away from mundane, manual tasks and instead focus on automation and higher revenue projects. 32 Global Custodian Spring 2019 "The reward of the investment in self-service tools offers both clients and us the capacity, and the ability to deploy resources on strategic enhancements like data analytics moving up the value chain on self-service,” says Citi’s Panjwani. "We are seeing a 100% take up com- pared to two years ago when clients were asking us to provide them data to down- load. Clients are now accessing our sys- tem using STP protocol and other means to upload the data onto their platforms.” Custodians will have to ensure that the fundamentals of asset safekeeping are still there, but it is on them to provide value where they can. That seems to be evident with self-servicing. However, like with any change, the biggest hurdle is client adoption, and whether they are willing to change. This could differ depending on cli- ent size, and clients will need to be encour- aged to take on self-servicing elements. The industry may not be ready for a full self-service model just yet, but the technology is there and as it matures in the industry, self-servicing securities services could become a very real feature, benefiting both client and provider.