Global Custodian Spring 2019 | Page 30

[ I N D E P T H | S E L F - S E R V I C I N G ] “Serving up data through an application- type software is definitely an area where the market will go and something we are investing in.” JUSTIN CHAPMAN, GLOBAL HEAD OF MARKET ADVOCACY AND INNOVATION, NORTHERN TRUST heavily in new technologies to facilitate the adoption of this model. Application Programming Interfaces (APIs) have been identified as an enabler for this model, whereby an open-ended architecture can gather data sets across a number of environments into one and can interact with other systems. “We have started to see client requests to access APIs for their data pulling systems that can help them enhance their own front-office decisions. Serving up data through an application-type software is definitely an area where the market will go and something we are investing in,” says Justin Chapman, global head of market advocacy and innovation research, Northern Trust. These APIs can be tailored to specific business needs and requests, but could mean certain challenges for banks that have traditionally worked on a ‘one-size- fits-all’ basis. There would have to be a change in tack to ensure these APIs are flexible for individual requests. “This event-driven architecture helps 30 Global Custodian Spring 2019 us to move into the middle-office, and data-pulling technologies can help in those investment decisions. However, the design of this architecture must allow flexibility around client needs and for their future demands. The key is to look at the end-to-end technology stack, see where you can apply self-service applica- tions, and provide that data as-a-service,” Chapman adds. Machines talking to machines Data access tools have become a value-added service, providing clients the right tools to extract the information themselves in real-time and in a more personalised manner. To facilitate this, machine learning could be the technology of choice. Panjwani explains Citi is currently piloting the use of new technologies such as chatbots and natural language process- ing (NLP) for securities services, allowing clients to get query responses much quicker than calling someone. While chatbots can be utilised to answer fundamental ques- tions, NLP can be deployed as a service to utilise search history and patterns based on the client. In order to do this, custodians will have to get as much machine learning into that system as they can and build those future response capabilities within the API. BNY Mellon’s Todd also believes machine learning and NLP would be ideally suited to facilitate self-servicing. “For NLP, ma- chines are talking to machines, and for the unstructured data it can become very valuable as you can take this info on scale, look at the history, real-time info, and begin to automate that. This could be for targeted info for the client, or translating an individ- ual request into an active issue to look at. These are becoming more ubiquitous and more useful for self-servicing.” As custodians look to build out their data-as-a-service capabili- ties, it will also help them stand out in a commoditised market. “The ability to provide an event-driven application to help clients get that information is something that custodians could provide to help differentiate themselves. Clients will be looking