Global Custodian Hedge Fund Annual 2018 | Page 54

[ M A R K E T R E V I E W | M & A ] Acquiring a business can also be a significant boost in terms of reputation. Northern Trust’s acquisition of Citadel’s Omnium technology platform for $100 million in 2011 helped to double its hedge fund assets under administration to $140 billion and allowed it to attract some significant clients, not least of which was Bridgewater, the world’s biggest hedge fund, which signed up in 2013, increas- ing the company revenues fourfold and putting it into the top five global admin- istrators. The strategy for many to keep their heads above water or grow the business “Our strategy over 50 years has been simple one – for us, whether you call it secret sauce or not, the two most important things, people and technology. “When people ask what camp we’re in, I wouldn’t say we wouldn’t buy someone, but for us to buy someone we either have to get better tech or a set of people we don’t currently have. The people buying today – I don’t think that’s what they’re focused on. Most of the time it’s just to collect assets or to drive EBITDA. “The people buying today they are now running 10-15 differ- ent shops. How do you handle 10-15 different technologies and environments?” A quick search of ‘fund administration consolidation’ on Global Custodian returned 18 pages of stories dating back over a dec- ade, with an Aite Group report from 2007 claiming that after five years of large-scale acquisitions the trend would continue for “Ultimately the traditional business fund admin model has become outdated and uncompetitive due to an inflexibility.” PETER HUGHES, FOUNDER AND CEO, APEX FUND SERVICES has been to move into new forms of fund administration, focusing on private equity and real estate, two burgeoning asset classes. Reputational boost Private equity assets under administra- tion increased 18% to $2.5 trillion in 2017, according to eVestment. Andraca adds that, as alternative asset classes and capital grow to encompass new forms of private debt, private credit and crypto funds, the need for outsourced administration of these funds will grow correspondingly. A prime example of an administrator benefiting from the private equity trend has been Citco, which is now on its way to one trillion dollars’ worth of assets under management. The fund administrator believes they are the one exception to the buy or be bough theory after growing organically to its latest milestone. Jay Peller, head of fund services, believes the two most important parts of the busi- ness are people and technology and often money improve what you already have. 54 Global Custodian The Hedge Fund Annual 2018 years to come. Fast-forward 11 years and similar pressures still exist, accord- ing to Virginie O’Shea, research director at Aite Group. “The challenge with servicing hedge funds is that they’re in the high- risk bucket because they go out of business relatively rapidly, so recurring and steady revenue is not a given, even if you have a large client base,” O’Shea explains. Mirsky suggests that one way for administrators to deal with increasing demands and pressures is to focus on their own core offerings and outsource more themselves. “For large administrators it makes sense to outsource com- ponents of theirs which are not core to their business,” he says. “Valuations for example; we can come in and offer this. You have to look at the costs of pulling resources away from processes like your NAV work, along with – sometimes – thousands of calcula- tions and some firms even adding temporary staff to do this.” He adds EisnerAmper has noticed a significant uptick this year in the outsourcing of year-end financial statement preparation by the fund admin firms. Andraca concluded that small- to mid-size fund administrators will need to make their technological capabilities as important as their accounting capabilities in order to succeed. With administrators all considering M&A activity, whether it is as the buyer or seller, it may well be that the largest players with the biggest and best technology capabilities continue to grow through acquisitions until there are only a handful of players left. Where it will all end, only time will tell.