Global Custodian Hedge Fund Annual 2018 | Page 29

[ I N - D E P T H | C O V E R S T O R Y ] Equities Revenues by Product 1H18 (4)% 20% (18)% (5)% 20% YoY Change 1Q18 vs. 1Q17 28.5 24.7 23.8 1.9 1.8 7.6 23.4 10.2 8.1 2.0 2.0 22.2 1.8 10.7 8.1 8.6 26.6 1.9 9.2 6.6 8.9 35% 7% 6.6 5.8 6.2 5.1 4.7 5.0 1H13 1Q14 1H15 1H16 1H17 1H18 Cash Equities Equity Derivatives Prime Services Futures and Options Source: Coalition Note: Numbers may not add up due to rounding. Percentages are based on unrounded numbers.  synthetic prime brokerage. These services provide clients with access to total return swaps on single stocks, equity baskets and indexes. Banks such as ING and UBS have launched new synthetic prime brokerage services over the years to meet this trend, as well as some of the larger primes like JP Morgan, which see the electrification of equities and equity derivatives tied to prime brokerage. “There has been a lot of focus on syn- thetic prime brokerage over the last three years, as well as DMA (direct market ac- cess) and execution into prime, which has been a forerunner of MiFID II and elec- tronic execution services. Going forward, the market will continue to look at ways to innovate and continue to offer efficien- cies and/or pricing that prime clients can consume. Our aim is to see how best we can leverage prime across other products of the bank,” says Jonathan Cossey, global co-head of prime brokerage, JP Morgan. Furthermore, the emphasis on execution capabilities has mirrored the rapid rise of quantitative hedge fund strategies. Ac- cording to the Deutsche Bank survey, over three-quarters of respondents said they allocate to systematic hedge funds, and of 17% 9.1 10.1 7.0 10% those investors, over half plan to add at least one quantitative strategy in 2018. It is because of this that prime brokers are invested heavily in technology, de- veloping new execution techniques, and then linking quantitative fund clients to other areas of the franchise. “It is increasingly about coordination across the equities, futures and fixed income, which are linked via financ- ing, clearing and execution across the ecosystem,” explains Barclays’ Gee. “For example, we are investing in our smart or- der router and algo platforms, which will further enhance our execution offering.” The Hedge Fund Annual 2018 globalcustodian.com 29