Global Custodian Summer 2017 | Page 80

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Citi

After a year ’ s absence , Citi makes a welcome return to the MFA survey with an excellent set of results , scoring above the survey average in all areas . This is all the more impressive given that its 2017 responder base is skewed towards large client sizes by AuM compared to the global survey sample . While there are no results to compare with on a year-on-year basis , the bank ’ s scores have risen significantly since 2015 . For Distribution Support , Citi scores a perfect 7 – the highest possible score in the survey . The largest category increase over that period is recorded for Reporting , up 1.87 points to 6.40 . This is an area where the bank acknowledges having devoted significant effort . “ Both as a result of increased regulatory filing requirements and scrutiny , as well as the evolution of Big Data , accessibility to real-time data and dynamic reporting have become paramount ,” says Citi . “ Clients and industry participants alike continue to require more data , more frequently , and across multiple delivery platforms driving significant technology investments by 3rd party administrators . Dynamic data management and data delivery tools are essential in meeting the evolving needs of investment managers .” At an individual question level , all questions relating to distribution support capabilities receive a score of 7 as does efficiency of call centre shareholder services especially handling volume peaks . The lowest question score is for quality and ease of use of client-facing technology , which nevertheless scores a more than satisfactory 5.90 .
Client comments focus largely on aspects of relationship management and client service . “ Our RM at Citi understands our business needs and is an extension of our organisation within Citi ,” notes one . “ Excellent ability to manage multiple fund projects seamlessly . Experienced , knowledgeable staff ,” says another . In anticipation of growing service demands from ETFs , Citi has made large scale investment in its ETF processing engine . As a result , says the bank , Citi recently secured a mandate to provide full ETF Services including fund accounting and administration , custody , and transfer agency for an existing ETF Issuer , covering 11 funds with approximately $ 1.2 billion in assets .
Citi scores versus market average
2017
All
Difference
Relationship Management and Client Service
6.66
6.28
0.38
Value Delivered
6.18
6.05
0.13
Fund Accounting And Valuation
6.60
6.42
0.18
Transfer Agency
6.57
6.54
0.03
Distribution Support
7.00
6.14
0.86
Fund Reporting
6.40
6.22
0.18
Compliance
6.76
6.56
0.20
Operations and custody
6.19
6.17
0.02
6.55
6.30
0.25
Citi client size ( AuM ) MFA overall client size ( AuM )
Up to $ 100 million $ 100 million to $ 250 million $ 250 million to $ 1 billion $ 1 billion to $ 5 billion $ 5 billion to $ 10 billion $ 10 billion to $ 50 billion Over $ 50 billion N / A
Up to Up $ 100 to $ 100 million
$ 100 million to $ 250 million $ 250 million to $ 1 billion $ 1 billion to $ 5 billion $ 5 billion to $ 10 billion $ 10 billion to $ 50 billion Over $ 50 billion N / A
Citi scores by type of fund managed
Equity
Non-equity
All
Relationship Management and Client Service
7.00
6.00
6.66
Value Delivered
6.78
5.50
6.18
Fund Accounting And Valuation
6.94
5.50
6.60
Transfer Agency
n / a
n / a
6.57
Distribution Support
n / a
n / a
7.00
Fund Reporting
6.89
6.50
6.40
Compliance
7.00
n / a
6.76
Operations and custody
6.65
5.60
6.19
6.88
5.82
6.55
Citi overall scores
2017
2016
2015
Difference : 2015-2017
Weighted share (%)
4.26
n / a
2.04
Relationship Management and Client
6.66
n / a
5.84
0.82
Service
Value delivered
6.18
n / a
5.24
0.94
Fund accounting
6.60
n / a
6.36
0.24
Transfer Agency
6.57
n / a
5.45
1.12
Distribution support
7.00
n / a
6.00
1.00
Reporting
6.40
n / a
4.53
1.87
Compliance and regulation
6.76
n / a
6.74
0.02
Operations and custody
6.19
n / a
5.16
1.03
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