Global Custodian Summer 2017 | Page 67

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A tougher crowd to please

Client expectations of their service providers appear to have grown with a corresponding decrease in scores achieved .

Some 70 % of respondents to this year ’ s Malaysia domestic custody survey are returnees from last year ’ s survey . It is therefore significant that the 2017 Survey of domestic custody services in Malaysia shows a measurable decline in aggregate scores . At a category level , results are down by between 0.23 and 0.75 . Quite why this should be is unclear , as the additional client comment provided does not identify any common thread of dissatisfaction . The size of individual respondents as measured by assets under management continues to grow , however , and larger clients tend to be both more demanding in terms of service requirements and harsher in their assessments of the service delivered .

“ Interestingly , one of the steeper drops was in Special Operations .”
As Figure 1 highlights scores in all 10 categories were lower this year than 12 months ago . While eight of these still record results in the ‘ Good ’ range ( 5.00 – 5.99 ), two – Operational Reporting and Technology – are now regarded as merely ‘ Satisfactory ’. Interestingly , one of the steeper drops ( -0.61 ) was in Special Operations , which includes both dealing with cross-border securities and the processing of Islamic funds . The latter is an area where Malaysia is seeking to establish a global reputation and which is likely to be a promising source of growth for the market as a whole . It is not , however , a capability that local investors responding to this year ’ s survey yet place high on their list of service priorities . Figure 2 ranks the relative priorities listed by respondents this year and last . Special Operational Requirements ranks eight out of the 10 categories , down from sixth in 2016 . Only 8.4 % of survey participants ranked it first or second , while three-quarters listed it between sixth and tenth ; in other words , below the halfway mark in terms of concerns . Interestingly , this category seemed to be increasing in importance , having risen from tenth to sixth . Given the expected contribution of Islamic finance in general to the future growth of the Malaysian market , we would expect the ability to correctly handle the processing of assets in a
FIGURE 1 : AVERAGE SCORES BY CATEGORY
Category 2017 2016 Difference
Relationship Management and Client Service
5.29
5.81
-0.52
Cost and Value Delivered
5.00
5.63
-0.63
Settlement and Cash Management
5.22
5.72
-0.50
Asset Servicing
5.36
5.59
-0.23
Special Operational Requirements
5.19
5.80
-0.61
Operational Reporting
4.87
5.62
-0.75
Technology
4.94
5.51
-0.57
Fund and Unit Accounting and Valuation
5.11
5.79
-0.68
Trustee and Administration Services
5.33
5.89
-0.56
Reputation and Asset Safety
5.46
6.06
-0.60
OVERALL WEIGHTED AVERAGES
5.19
5.73
-0.54
FIGURE 2 : RESPONDENT PRIORITIES
Category 1 or 2 (%)
3 or 4 (%)
6 to 10 (%)
Rank 2017
Settlement And Cash Management
43.37
30.12
18.07
1
2
Relationship Management and Client
33.73
32.53
13.25
2
1
Service
Cost And Value Delivered
28.92
21.69
22.89
3
3
Reputation And Asset Safety
24.10
13.25
46.99
4
4
Technology
18.07
22.89
50.60
5
8
Asset Servicing
12.05
20.48
56.63
6
5
Operational Reporting
12.05
13.25
55.42
7
7
Special Operational Requirements
8.43
2.41
74.70
8
6
Fund And Unit Accounting And Valuation
3.61
24.10
39.76
9
9
Trustee And Administration
3.61
9.64
50.60
10
10
Services
OVERALL WEIGHTED AVERAGES
6.48
6.39
0.09
Rank 2016
66 Global Custodian Summer 2017