Global Custodian Fall 2018 | Page 81

[ S U R V E Y | A G E N T B A N K S I N M A J O R M A R K E T S ] Finland SEB SEB outscores its main regional rival in Helsinki, which tends to be one of four regional markets purchased by most of the banks and brokers that use SEB in the region. Respondents reckon the client service is as good here as it is in any other Nordic market and – if they do not quite see the bank as an extension of their own operations – there are no serious complaints about the way the relationship is run either. “Excellent relationship management in the four Nordic markets with strong market expertise and client focus,” is how one client describes the regional offering. The banking and broker-dealing clients that SEB services best have no concerns about how their accounts are managed, whether or not their trades are going to settle on time, what the technology can do for them, or whether the bank will put their assets at risk. As at other SEB operations in the region, the scores do dip in asset servicing, and especially corporate actions. Nordea This is not the highest-scoring operation in the Nordea net- work, or the most stable, though the volatility in the scores owes something to the fact that they are not derived from a lavish turnout by clients. Nothing illustrates the mixed nature of the scoring better than innovation, where Nordea is simultaneously praised for its willingness to adapt to change but less admired for its willingness to innovate in ways that save clients time or money. But Nordea Helsinki is respected for the quality of the client service, and respondents clearly think their relationship with the bank is soundly based on an accurate understanding of their needs. Settlement attracts no brickbats at all, and there are plaudits in cash and FX. Though clients would like more choices and fuller disclosure of costs, and not just in cash reinvestment and cross-currency trades, pricing and transparency are not areas in which Nordea is at a conspicuous disadvantage on either a regional or a global basis. Handelsbanken Securities Services Helsinki is important to the remodelled regional offering of Handelsbanken. It is from here that the bank processes all settlements and reconciliations and the mandatory components of Nordic corporate actions, while leaving local operations to manage tax claims, legal issues, cash management and voluntary corporate actions. Indeed, it is the proudest boast of the bank that it is the only one of the three regional contestants to have offshored nothing and instead fulfils all of its duties within the region. It is a decision that reflects the reassuring cultural con- servatism of Handelsbanken as a whole. The bank has a domestic clientele here, but the respondents to the survey are drawn from the international clients Handels- banken services throughout the region, so their scores do not differentiate between markets. Their number is barely sufficient to make a meaningful assessment. However, the bank can look forward to an uplift in appreciation of its technology as clients start to make use of the new platform. WEIGHTED AVERAGE SCORES Country Scores Global Scores 4.09 5.06 5.20 5.20 4.09 5.39 5.40 5.53 5.40 5.71 5.44 5.63 6.00 4.56 5.70 5.68 5.67 4.98 2.88 5.23 5.46 Liquidity management 4.38 4.00 n/a 4.29 4.89 Regulation and compliance 5.54 5.84 4.63 5.59 5.64 Innovation 5.30 4.67 4.45 4.98 5.18 Asset servicing 4.95 4.89 3.73 4.84 5.09 Pricing 4.50 4.93 n/a 4.62 4.82 Technology 5.62 4.98 4.80 5.29 5.28 Cash management and FX 4.26 4.05 4.44 4.19 4.25 Total 5.34 5.07 4.23 5.16 5.24 SEB Nordea Bank Handelsbanken Market share (% of responses) 57% 29% 14% Relationship management 5.60 4.70 Client service 5.94 Account management 5.93 Asset safety Risk management Fall 2018 globalcustodian.com 81