Gizmobox May 2018 | Page 19

Technology Niki.ai has been developing the bot for around 3 years, serving over millions of interactions across travel, entertainment, food, home services, utilities like bills and recharges, among others. The bot in form of an SDK (Software Development Kit) of less than 1MB in size, provides brands with a unique opportunity to enable these interactions on their platform through a simple integration, and make use of the advanced technology built by Niki.ai to engage, retain as well as monetise their customer bases. With the combines user base of 2 Million+ now, the company is seeing over 56% month on month growth in revenues. The company works on a straightforward channel partnership model. It takes orders from customers and passes it on to their partner who does the fulfillment. Notable merchant partners include Bookmyshow, Cleartrip, Ola, Uber, Redbus and more. For every order generated, Niki.ai gets a commission from the partners. Additionally, the company has developed its Niki Software Development Kit (Niki SDK) which a brand can integrate on any platform (Android, iOS and Web) and enable conversational commerce for their consumers - this is again a revenue source for Niki.ai. There have been many apps, which have changed the way humans explore and transact for services online. However, the traditional 'tap' interface is not natural to humans. A new UI for each service and tons of taps for every single service makes the experience cumbersome. The traditional offline method allows customers to get suggestions and is more instinctive, but very slow and inconvenient. This is the gap that Niki is filling. It is the best of both worlds. It enables the user to converse with Niki to explore options, which is as natural as chatting with a friend. It also provides a fast and convenient experience to the customers to simplify their life.