Benefits of Franchising 1 | Failure rate is much lower than for start-up businesses in general. For this reason, banks are more willing to lend to franchise backed businesses. 2 | The franchisor will have invested heavily in branding and marketing so there is already awareness of your business amongst potential customers before you start. 3 | The majority of franchisors offer help with things such as adminis- tration, marketing support, business development and training so you can concentrate on building a profitable local business. Tap into the Girl Gone International Network! Suzie from Platinum Wave is offering 20 GirlGI readers an exclusive one-to-one consultation to discuss if starting your own business with a franchise could be an option for you.