GirlGI | Girl Gone International GirlGI Issue 3 | Page 43

Engaging with existing and potential clients and is a fun zero cost way to market our business. What advice would you give other women thinking about starting their own business? Get the right qualifications and know your business. Set targets and a way to reach them. Make sure you are visible to your target market and make a realistic estimate of how much money you will need to get started. At the beginning we barely broke even. Once you are up and running, listen to client feedback. Recommendations are worth a lot to your business and always consider how you can improve your services. “Don’t waste time waiting for it to happen.” Finally, always go one step further than a competitor would. What resources have helped you? Being visible on search engines is essential since we work with clients in different countries. Understanding some simple how-tos regarding website management will save you time and money and makes it easier for you to be creative and try different things. What lessons have you learned? I have learned how taking chances can change your life and how important it is to use your time to follow your dreams and do what you want.