DEALER
WORKSHOPS
Learn valuable tips from the Bob
Clements team as well as experts from
the Equipment Dealers Association and
United Equipment Dealers Association.
THURSDAY, OCTOBER 18
10:00 – 10:50 AM
Dealership Succession Planning
Rex Collins, HBK Dealership
Industry Group
A sound dealership succession plan addresses
a long list of issues – both financial and non-
financial. From retirement income to tax issues to
transitioning management, there’s a lot to know.
Rex Collins will address these issues and more
while helping you identify and prioritize your goals.
11:00 – 11:50 AM
The Dos and Don’ts of Digital Marketing
Colleen Malloy, ARI Network Services
Director of Marketing
Want more leads for less money? Join Colleen
Malloy to learn how your website, email and paid ads
can help you reach a wide audience for less money
than traditional marketing methods. With more than
a decade of experience in the powersports industry,
she is director of marketing for ARI, the creator
of award-winning software solutions that help
equipment manufacturers, distributors and dealers
Sell More Stuff!
1:00 – 1:50 PM
Tax Topics
Rex Collins, HBK Dealership
Industry Group
The most significant tax legislation since the
Reagan administration becomes effective this
year. How will this impact you and your dealership
and what proactive tax planning can you still
implement to reduce taxes and increase cash flow
for 2018 and beyond? Rex Collins will explore these
and other developing topics that are going to
impact your business.
WWW.GIE–EXPO.COM
2:00 – 2:50 PM
2019 Google & Marketing Trends
Brock Dugger, National Account
Executive for TeamSI
Believe it or not, just a few years ago, the “customer
journey” didn’t even register among marketers.
Data has changed the marketing world and as
technology advances, so will your marketing. As
marketers, we have the assets to identify customer
intent at all touch points along the journey. It’s
critical to have insight into what matters to people
before you engage with them. Brock Dugger will
discuss 2019 Google and marketing trends you
should be taking advantage of.
3:00 – 3:50 PM
The Sales Department of the Future
Sara Hey, Bob Clements International
What is the future of the sales department? Will
you need as many salespeople as today? How
will the customer purchasing process change? Join
Sara Hey to explore what your sales department
might look like in the next 5 to 10 years and what
you can start doing now to prepare for the change.
FRIDAY, OCTOBER 19
8:00 – 8:50 AM
Looking to the Future: Business
Management Software Panel Discussion
Moderator: Sara Hey
One of the most expensive things a dealership
invests in, outside of its people, is a business
management system. In this session, you’ll hear
from some of the industry’s leading software
companies as they anticipate changes. Plus, learn
the questions you should be asking in order to
make informed decisions about software that will
move your dealership forward.
9:00 – 9:50 AM
The Parts Department of the Future
Bob Clements
In this age of convenience, automation and overnight
delivery, customer expectations may be changing,
but a well-run parts department remains an integral
and profitable component of every dealership.
Learn the steps you can take to ensure you have a
profitable parts department in the coming decade.
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