BECAUSE EVERY JAR OR BOTTLE CONTAINS
CONFIDENCE AND SELF-LOVE, THE LIVELIHOOD OF LOCAL RAW MATERIALS PRODUCERS, AND UNADULTERATED INGREDIENTS
THAT GIVE UNADULTERATED BENEFITS TO
THE SKIN AND HAIR.
KORKOR
KUGBLENU
18
GH STAR MAGAZINE
RISING GH ENTREPRENEUR
...
MY STORY
KORKOR KUGBLENU - The startup story of
a Ghanaian entrepreneur who is creating
natural beauty solutions for sub-Saharan
African women. Seeing a gap in the market
for products that celebrate naturally beautiful
African women’s skin and hair, Ghanaian
entrepreneur Korkor Kugblenu created
her business venture, The Body Butter
Company, that manufactures and retails
indigenous 100% natural beauty solutions.
"I CAME TO THE REALIZATION WHEN I
WENT BACK TO SPORTING MY NATURAL
HAIR 10 YEARS AGO, THAT AFRICAN
WOMEN HAVE A DEEP-SEATED DISLIKE
FOR WHAT IS UNIQUELY OURS. WE
STRAIGHTEN OUR BEAUTIFUL KINKS AND
BLEACH OUR LUSCIOUS DARK SKIN. I
WANT TO CHANGE THAT."
So we spoke to the Korkor Kugblenu about
her inspiration and her ambitions for her
brand.
WHAT DOES YOUR COMPANY DO?
At the Body Butter Company, we research,
manufacture and market indigenous, 100%
natural beauty solutions to the sub-Saharan
African woman.
ethos, what we are further
doing to achieve this is going
to secondary schools in Ghana
to talk about natural beauty,
self love and good grooming.
WHY SHOULD ANYONE
USE YOUR PRODUCT?
Because every jar or bottle
contains confidence and selflove, the livelihood of local
raw materials producers, and
unadulterated ingredients that
give unadulterated benefits to
the skin and hair.
TELL US A LITTLE ABOUT YOUR
TEAM
Presently, I am a solopreneur actively
searching for help to conquer the world.
I do have a production assistant and am
currently hiring sales personnel.
SHARE A LITTLE ABOUT YOUR ENTREPRENEURIAL JOURNEY. AND,
DO YOU COME FROM AN ENTREPRENEURIAL BACKGROUND?
Yes, I do come from an entrepreneurial
background. My mother runs a lunch
restaurant and my father has a fish
farm. I on the other hand, never
imagined that I'd run my own business.
I got into entrepreneurship quite by
accident after I worked in advertising
as a copywriter for 3 years. I started out
marketing shear butter-based products
for a friend, then I had the idea to
make products that have absolutely
no artificial additives and that solve
common natural beauty problems. And
that's how The Body Butter Company
started.
WHAT INSPIRED YOU TO START YOUR
COMPANY?
I came to the realization when I went back to
sporting my natural hair 10 years ago, that
African women have a deep-seated dislike
for what is uniquely ours. We straighten
our beautiful kinks and bleach our luscious
dark skin. I want to change that. I believe
that we deserve the right to be proud of
our natural features, and the way to do
that is to use age-old beauty secrets from
the continent to preserve the beauty of
our naturalness. As a brand and company
19
GH STAR MAGAZINE