Geopolitics Magazine March - April 2015 ( 8th Edition ) | Page 99

Geopolitics & Daily News Magazine

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The fourth point of the four point formula is to give the facts but that means only the facts as
they are known as of that day.
THE RISKS

The risks of not having the correct strategy in place can be disastrous in the good times let alone
terrible economic times. It is difficult enough for organizations that are mandatory to everyday life
however, for industries like the tourist industry that i s optional; it can be disastrous even in the good
times. The tourist industry is perceived to be a luxury item on a family expense sheet. A family does
not need to travel, go on vacation or holiday each year. If they do not feel safe and do not travel, it
will have ripple-down effects on the peripheral industries beyond transportation such as ground
workers, food services, hotels and everyone else who works for the industry. Beyond that tourism
brings in to an area. If there is a template in place for what works and has worked for companies
communicating after unexpected events to minimize the risks in any economy, why reinvent the
wheel? If there are examples of what has not worked in unexpected events, learn from the mistakes
of those organizations and do not make the same mistakes.

Linda Tavlin has been a communication consultant since April, 1989. She is a communication specialist helping organizations
within both government and industry communicate their messages with diverse audiences including media, politicians,
regulators, investigators, customers, community Leaders and environmental groups and has worked with enterprises
domestically and abroad.
Ms. Tavlin specializes in the aviation industry training carriers, manufacturers, regulators and accident investigators. Her
expertise has been requested by foreign carriers who have experienced the tragedy of an airliner crash, including Saudi Arabian
Airlines, Swissair and Air France.

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