Geopolitics Magazine March - April 2015 ( 8th Edition ) | Page 73

Geopolitics & Daily News Magazine values and ideas. What is expressed during the assemblies and meetings and parliamentary sessions does, however, reveal of important elements of the true nature and directions around the political , institutional, and economic AGORA; by implicated, the nature of the organization, and the nature of the policymakers in the sector themselves: “the creation of the customers, implies a particular selfconstruction”. The shared meanings of the consumers/citizens/businesses imply a certain point of view for all the activities and for all the people that are to be served by them: proposing the suitable stuff calls for a specific mentality: « a particular organizational culture” OPERATIONAL BEHAVIOUR The organizational culture is the part of Business Administration which describes the psychology, behavior, experiences, beliefs and values of a company. It is actually a set of values and norms which are shared across individuals and departments within the enterprise and it regulates the interaction between each member of the organization(Holmes, Schnurr et al. 2007). This process is based on personal beliefs, in values and rules, such as the values associated with time, money and other people. The outgoing result influences the internal culture and other factors such as organizational behaviors. These values that the employees adapt as the appropriate behavior patterns, are essential in order to achieve business goals(Camerer 1999, Holmes, Schnurr et al. 2007) THE FEAR OF CHANGE Our time is characterized by the rapid technological development. The entrance and the extended use of IT technologies in corporate culture have significant impact. The ease of access to the information asset of the organization and the ability to archive more securely, enabled users to exploit new media in order to improve the way that the run every day work and transformed the decision making process (Lai and Turban 2008). It has been noticed that most of the attempts to introduce a new technology inside an organization came down to a failure. The most common reason for these failures was the devaluation of the importance of modernization of the organizational culture(Zammuto and O'Connor 1992). Another important reason was that the employees denied and feared any doctrinal change since they believed that the new information system would generate new requirements and professional standards(Martin 2009). Even though the fears of the staff are in most cases unfounded, it is certain that the implementation of an information system will inevitably cause some changes in their daily work habits and it will challenge the shared beliefs and values, that have been established for several years and which, up until now, make up the existing culture(Rogers 1975). BUSINESS ECOSYSTEM Ecosystem is a term that we first met in sciences studying life. Biology tried to discover the correlations between the micro and macro environment and has used the term ecosystem to describe the associations that are developed between entities that interact with each other (direct or indirect). Later, in 1938, Moore extended the use of this term in economy: “An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. This economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organizations also include suppliers, lead producers, competitors, and other stakeholders. Over time, they co-evolve and their capabilities and roles change. Companies holding leadership roles may change over time, but the function of ecosystem leader is valued by the community, because it enables members to move towards shared visions, to align their investments and to find mutually supportive roles, set by one or more central companies”. Thus, since the organizational culture of corporations dictate their behavior, it is easily understood that it directly affects the ecosystem dynamics. Geopolitics.com.gr all rights reserved 2015 Page 71