Geared Up Issue 2 2015 | Page 10

member news 2015 Issue 2 | GearedUp 8 PF Spokane Valley Makes Donations to its Newest Community T o celebrate the opening of the first Planet Fitness in Eastern Washington, Ultro Group, LLC presented three donations to three very different, yet important organizations in their new community of Spokane Valley during the ribbon-cutting ceremony June 10. As part of their public outreach effort, PF invited their local Susan G. Komen Foundation chapter and the Inland Northwest Blood Center Foundation to the ceremony to gift a $1,000 check to each. Becky Duffey, executive director of the local Komen chapter and Loreen McFaul, executive director of the Blood Center Foundation, joined the crowd of more than 50 people to personally accept the donations made to their respective organizations. They then each addressed the attendees to extend their thanks and describe how support provided by companies like Planet Fitness positively impact the community. “Being the first PF in Eastern Washington [the next closest PF is more than three hours away], there was no existing PF presence in the region and we wanted Becky Duffey, executive director of the local Susan G. Komen Foundation, accepted the $1,000 check from Planet Fitness. “Supporting great causes like Susan G. Komen and the local Blood Center Foundation and integrating that with the ribbon cutting was a great experience for our team.” to show the community our support and our desire to get involved. Supporting great causes like Susan G. Komen and the local Blood Center Foundation and integrating that with the ribbon cutting was a great experience for our team. Our Spokane Valley team did an awesome job rolling out the event. We received several letters and emails from local representatives thanking PF for not only the financial support, but also simply for bringing PF to the region,”said Ultro Group franchisee Eric Sousa. Following the presentation, a few unannounced surprises were still in store for the rest of the ceremony’s attendees. “To top off the event, we also surprised the Chamber at the end with an additional $500 contribution. The whole outcome was positive beyond anything we could have anticipated. The feedback along with the news articles published locally and online after the event demonstrated that our goal of connecting with the community had been achieved. This is definitely something we will plan to continue to do at future locations as well,” added Jesse Lambert, Ultro Group’s operations director. As an additional treat, those who attended had the opportunity to win a 42” TV, an iPad and three 12-month memberships during the prize raffle. The club concluded its ceremony by handing out bags filled with PF promo products and offered club tours to all in attendance. G A few of the PF Spokane Valley team, alongside representatives from the Spokane Valley Chamber of Commerce, local Susan G. Komen chapter and Northwest Blood Center Foundation get ready to officially cut the ribbon. Executive Director Loreen McFaul received the $1,000 donation on behalf of the Inland Northwest Blood Center Foundation during the ribboncutting ceremony.