Unit 4 Assignment 1
1.
Read the following article
Agans, R., & Shaffer, L. (1994). The hindsight bias: The role
of the availability heuristic and perceived risk. Basic and
Applied Social Psychology, 15(4), 439-449. “
This article can be located by using the Kaplan Online
Library article search feature. Click here to access the
Kaplan Library.
You may also access the Kaplan Library by following these
instructions:
Click the Academic Tools tab
Click Online Library.
Log in to your account
2. Read the narrative for Exercise 11-24 – found on
page 437 in your textbook.
After you have read the Article and Narrative, prepare a
response to the following Requirements:
Assume that you are a business consultant hired to advise
Earth Baby, Inc. (EBI) on the proposed venture from Great
Deal, Inc. (GDI). Your task is to analyze the proposal and