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from a cross-functional view. Instead of viewing a problem as related to a specific business function, management solves these problems by combining skills from different functions simultaneously. This approach is called: Student Answer: Inclusive approach. Integrative approach. Intra-function approach. Multilateral approach. Question 2. Question : When managers produce value for the customer, their orientation consists of all the following except: Student Answer: Quality and Service. Timeliness of delivery. The ability to respond to the customer's desire for specific features.