GAZELLE MAGAZINE JUNE 2018 | Page 22

FASHION reminiscent of the same punchy colors that can be viewed on the sides of buildings and in our streets, we were able to capture the colorful mood of the city. The clean lines and modern shapes of our bags were used as a canvas to bring the energetic vibe of New York City to life. As a brand, we are always exploring ways to infuse the collection with newness, but one thing that always remains the same is our impeccable quality. This is often the first call-out when someone sees our bags in person. From the carefully curated selection of materials to the immaculate Italian craftsmanship, we work incredibly hard to ensure that everything is executed perfectly, down to the last detail. Gazelle: We absolutely love the Whitney. What was the inspiration behind that piece? Handelman: We understand that today’s modern woman is constantly moving, and needs a bag that can work with her day to night. When coming up with the idea for the Whitney, Alexandra took the classic envelope clutch shape and reimagined “her” as an everyday staple. If you wear her with the adjustable crossbody strap, she’s the perfect daytime companion. Slide your hand through her top hand strap, and you’ve got a chic evening clutch. This bag is quickly becoming one of our best sellers and has been introduced in seven colors since it launched last fall. We offer one in black with studs for the woman who’s minimal, with a touch of rock ‘n’ roll. There’s also a version in cognac with tonal snake detailing for the woman who is more refined and classic. Gazelle: Why are social initiatives important to your brand? Handelman: When Alexandra Clancy came up with the idea to launch her namesake brand, she wanted it to be one that helped unify the worlds of fashion and philanthropy. Supporting our communities and helping those less fortunate is at the core of our brand philosophy. And since we design for women, we focus on charities that support women and children. Two years ago, we forged a partnership with Dress for Success, a worldwide nonprofit organization that provides guidance and professional attire to disadvantaged women seeking employment and new opportunity. When someone purchases an Alexandra Clancy bag, we donate a work bag to Dress for Success, helping these women gain the confidence they need to get on their feet and become self- supporting. It’s a great feeling to be able to give back without expecting anything in return. The knowledge that you’re able to make a positive change in someone else’s life is its own reward. Gazelle: What is the biggest challenge in trying to reach the luxury Gazelle: What’s big this season in accessories? Handelman: Belt bags (fanny packs that you c an wear and not feel like buyer in today’s Instagram world and changing retail market? Handelman: Fashion has obviously changed a lot due to social media and its powerful influence on the industry. Instagram has become one of the most important platforms for brands, allowing them to express their identity in creative ways, while expanding their customer reach. The retail market has also been shifting toward a more e-commerce (versus brick and mortar) focus, as consumers become more tech-savvy and seek convenience in their busy lives. This is especially true for the millennials who are digital natives and grew up shopping online. Unfortunately, this doesn’t always fare well for emerging luxury a tourist) have been trending for a couple of seasons now and continue to be a key item for 2018. They’re the perfect option for those who are on the go, and ideal for summer travel. Our Mercer belt bag has a double wrap belt that also converts into a crossbody strap for added versatility and wear. She’s lightweight and has an interior-tiered card pocket so you can leave your bulky wallet at home. Also trending are soft shoppers that are polished enough for the office, yet still casual enough for weekend outings. You’ll want to find one like our Mulberry shopper that is double-faced in suede and ultra-lightweight, which is a big plus for those days you need to pack a bit extra. Mercer Black $650 20 brands, as an image can never replace the “touch and feel” experience that can only be had in-store. Quality, whether that relates to premium materials, intricate detailing or impeccable craftsmanship, can easily get lost on screen. However, we see this challenge being a temporary one as we continue focusing on educating the luxury buyer, while fueling more creative ways and opportunities to bring Alexandra Clancy accessories in front of her, so she feels confident placing orders online. GAZELLE Jane Clutch $850