FASHION
Cars and Fashion
A
s we prepare for another season of fashion weeks and red carpet style, we
pay homage to a financial icon in fashion.
Over the past 22 years, Mercedes-Benz has established itself globally
as an important player and partner of select fashion events. The brand is
currently involved in more than 60 fashion platforms, including Mercedes-
Benz Fashion Week.
The luxury car brand is capitalizing on its investment with the new #mbcollective
fashion story divided into three chapters that unite seasoned celebrities (Generation Now)
and their accompanying protégés (Generation Next).
The inaugural campaign shoots centered on Concept EQ (Electric Intelligence), which
was thrust into the spotlight, almost as a voyeuristic witness to the scene, sharing the
moment without actively participating.
Chapter One of the Mercedes-
Benz Fashion Story featured
British musician, curator and artist
M.I.A. (Generation Now) and her
protégée, Canadian rapper Tommy
Genesis (Generation Next).The
fashion story was shot in Malibu,
on the Wright Ranch property,
a 24-acre compound in the
mountains.
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GAZELLE STL