GAZELLE MAGAZINE APRIL 2018 | Page 34

FASHION Irina Vitjaz D esigner Irina Vitjaz founded her namesake label in 1999, and has presented her collection at New York Fashion Week for the past three seasons. Previously, Vitjaz showcased her collection in Moscow and Vienna. In 2000, she relocated her atelier to Vienna, where her designs soon gained a loyal following among ladies who attend the many balls that dominate the November to February social season.    Vitjaz’s ancestry is closely tied with the Russian tsars and monarchy . Her family was among the aristocracy, and a mainstay in the  royal court dating back to the 17th century, when the women in her family experienced life as  Fräulein  (maids of honor). As a young girl, Vitjaz was inspired by her predecessors, developing an affinity for luxury and elegance. Some of her earliest memories include time spent in the shop of her grandfather, who was a master tailor. It was there that she began cultivating her keen eye for fine design and a lifetime appreciation for culture and design.  Today, the opulence of dress from Vitjaz’s lineage can be seen in her collection’s use of jeweled colors, rich fabrics and fine detailing. Her collaborators have included like-minded design houses such as milliner Philip Treacy and Swarovski. Among her illustrious clients is the renowned opera singer Ana Netrebko. Vitjaz presented  her fall 2018 collection on Wednesday,  Feb. 14, at Spring Studios. Her runway show closed out NYFW.  The collection’s inspiration is - in the designer’s words - “the woman who can do it all and look feminine and elegant doing so.” irinavitjaz.com 32 GAZELLE