BEAUTY & GLAM
Insta g ram Vs.
Real-Life Makeup
By Am y Ko ehl e r
T
hese days, influencers on social media are drawing
attention to products that most people would never
even try.
They also demonstrate makeup techniques that
most people would not dare try without their videos to
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explain. But the difference between them and a full-time artist is that
the artist is typically applying makeup on clients for everyday wear.
The influencers’ style is to create a totally flawless look that only
looks good under studio lighting. If you saw them walking around
in regular daylight, you might change your mind about how good it