BEAUTY & GLAM
Giorgio
Armani
W
ith the launch of a new fragrance, Sì Passione,
Giorgio Armani celebrates the multi-faceted
Sì woman with a campaign featuring Cate
Blanchett, Adwoa Aboah and Sara Sampaio.
Sì Passione adds a new dimension to the Sì
fragrance personality by exploring a powerful emotion: passion. The
new fragrance stands as a powerful reinvention of the Armani signature
fragrance, a contemporary redefinition of a modern and bold notion of
passion, showcasing a new point of view informed by today’s woman.
Coming to life through color-saturated photos shot by Tom Munro,
the Sì Passione campaign is energized by a palette of emotions and
different types of femininity. Each in her own way, they all embody the
Sì Passione mindset.
Cate Blanchett
Aust