BEAUTY & GLAM
CELEBRITY
BEAUTY
MOMENT
Shay
Mitchell
B
UXOM, the big, bold, sexy color cosmetics
brand known for best-selling lip plumping
products, is proud to welcome its
newest babe to the family: Shay Mitchell,
a multifaceted actress, beauty guru,
influencer, entrepreneur, author and lifestyle blogger.
Having risen to fame with a lead role on the hit
television series, “Pretty Little Liars,” Mitchell has a
strong voice for what she believes in, and demonstrates
unapologetic confidence on and off the screen - a
combination of characteristics that make her the
perfect global creative brand ambassador for BUXOM
Cosmetics. While Mitchell's first campaign launched
in July for the company’s newest lip innovation, the
actress's partnership with the brand will extend well
beyond the average spokesmodel's duties. As a trusted
beauty authority, she will actively collaborate with the
global cosmetics brand to help develop creative content
and social media campaigns, as well as new products and
shade ideation.
Aside from appearing in BUXOM's digital and social
media campaigns, Mitchell will utilize her social media
platforms to create content for her fans, featuring the
socially driven brand. Content will range from tutorials
on YouTube - a platform on which she has already
generated over 110 million views - to Facebook, Twitter
and Instagram activations designed to engage her 29
million followers.
Visit buxomcosmetics.com to learn more about
BUXOM’s global creative brand ambassador, and
discover her favorite products, must-have makeup tips
and latest videos.
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GAZELLE