FASHION
The Perfect Fit
Body positivity advocate Justina Blakeney is the new face of innovative bra brand ThirdLove .
Blakeney is an interior designer , artist and New York Times best-selling author , whose bohemian line of home products can be found at Target and Pottery Barn . With more than 2 million online followers and a wildly popular blog , Blakeney , a wife and mother , has positioned herself as a lifestyle influencer . The partnership with ThirdLove is a perfect fit for her as she campaigns to change the perception of beauty to include all sizes .
The average American woman is a size 16 , and the average bra size is a 34DD . ThirdLove now offers 70 sizes – more than any other brand in the industry , but the company has made the decision not to use a plussize modifier .
“ Words matter . At ThirdLove , your size is your size . Who are we to tell a woman her size is in a different category from the size of the woman sitting next to her ?” said the brand ’ s co-founder and CEO Heidi Zak . “ Those derogatory terms have no place in a company that makes products for women .” thirdlove . com
ThirdLove ’ s bras range in cup sizes from AA to H .
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