Garuda Indonesia Colours Magazine September 2016 | Page 160

158

History of Garuda Indonesia
1949–1969
1949

1959

1970–March 29, 1985
1970s

1980s

GARUDA INDONESIA’S UNIFORM
HISTORY THROUGH THE AGES
Since 1949, the uniform of Garuda
Indonesia’s cabin crew has changed several
times, adjusted and updated to suit the
changes to the company’s logo, aircraft
livery and cabin interior, as well as to
reflect the company’s image.
The cabin crew uniform worn between
1949 and the 1960s was simple and
functional. The original uniform was
designed in an era of developmental
post-independence for the Republic
of Indonesia.
In the 1970s, the cabin crew uniform
was updated to look more fashionable.
Hanae Mori, a renowned Japanese designer
at the time, designed the uniform as a mini
sack dress, with beige on top and orange
on the bottom. The uniform was topped
off with an orange hat.

A unique Indonesian touch was introduced
to the cabin crew uniforms in the 1980s,
with a quaint brocade kebaya for senior
female cabin crew. The kebaya came in
colours of orange, deep blue and
dark green, and was matched with
a traditional brown batik long skirt.
Also in the 1980s, junior female cabin crew
wore orange or beige sack dresses, matched
with a batik silk scarf: orange scarves with
brown accents were matched with orange
sack dresses, and brown batik scarves with
beige accents were matched with beige sack
dresses. The uniform was completed with
a short jacket and belt in the same colour
as the sack dress, and an orange hat.
In the years that followed, Garuda Indonesia
maintained a strong Indonesian element in
the uniforms of its female cabin crew, for

1985

1999

example, the tenun weaving pattern used
on the blouse and scarf worn as a transitional
uniform in 1985. Entering the 1990s, a blue
tenun weaving pattern, designed by local
designer Prayudi, was introduced to the
uniforms of the female cabin crew. In 1999,
their uniform used the ‘Argopuro’ motif
in tosca and dark blue, which was
designed by Iwan Tirta.
In line with the Corporate Identity
(Brand) Refresh programme, in 2010
Garuda Indonesia introduced a new uniform
for male and female cabin crew