Garuda Indonesia Colours Magazine October 2014 - Page 182

180 News GARUDA INDONESIA NEWS GARUDA INDONESIA LAUNCHES FROM ONE DOLLAR TO BILLION DOLLARS COMPANY Garuda Indonesia has launched a book telling the account of the company’s journey. The book was launched by the President and CEO of PT Garuda Indonesia (Persero) Tbk., Emirsyah Satar, and the author of the book, Professor Rhenald Kasali, on September 4, 2014. Emirsyah Satar said that there were four stages through which the Garuda Indonesia team transformed into its current state, from survival, turnaround and growth to finally becoming an airline that has been dubbed a global player. “With the release of this book, it is our hope that it will offer the general public a better understanding of the lessons learned and unique insights into the strategic transformation programme that Garuda Indonesia has been implementing and the secret to Garuda Indonesia’s ability to rise above adversity,” said Emirsyah Satar. A similar sentiment was shared by Rhenald Kasali, the author of the book. “In addition to reviewing the various complicated issues and crises that Garuda Indonesia has faced in the past, this book also covers how Garuda Indonesia became a global player. This book is filled with valuable knowledge, especially for entrepreneurs in Indonesia,” said Rhenald Kasali. The book launching was also attended by the Minister of Transportation, E.E. Mangindaan, former Minister of Transportation, Jusman Syafii Jamal, former Ministers of State-Owned Enterprises, Tanri Abeng and Sugiharto, as well as two former Presidents and CEOs of PT Garuda Indonesia (Persero) Tbk., Robby Djohan and Abdulgani. Garuda Indonesia Luncurkan Buku From One Dollar to Billion Dollars Company Garuda Indonesia meluncurkan buku perjalanan transformasi perusahaan. Peluncuran buku tersebut dilaksanakan oleh Direktur Utama PT Garuda Indonesia (Persero) Tbk., Emirsyah Satar, dan Prof. Rhenald Kasali selaku penulis buku pada 4 September 2014. Emirsyah Satar mengatakan, setidaknya terdapat empat tahapan yang dilalui seluruh tim Garuda Indonesia untuk bisa sampai pada kondisi saat ini, yakni mulai dari tahapan survival, turnaround, growth, hingga menjadi maskapai penerbangan dengan gelar “global player”. “Dengan diterbitkannya buku ini, kami berharap dapat memberikan gambaran, pembelajaran, dan informasi yang belum banyak diketahui masyarakat luas berkaitan dengan program transformasi yang telah dilaksanakan perusahaan, dan rahasia bangkitnya Garuda Indonesia dari keterpurukan,” kata Emirsyah Satar. Hal senada juga dikatakan Rhenald Kasali, penulis buku ini. “Selain berbagai persoalan pelik dan krisis yang dihadapi Garuda Indonesia saat itu, buku ini juga mengungkap bagaimana Garuda Indonesia kini menjadi “global player”. Buku ini merupakan buku yang sangat berharga, khususnya bagi kalangan entrepreneur di Indonesia. Sebab dalam buku ini terkandung banyak pembelajaran tentang artinya bertahan, bangkit, hingga berjaya,” paparnya. Peluncuran buku ini juga dihadiri oleh Menteri Perhubungan E.E. Mangindaan, mantan Menteri Perhubungan Jusman Syafii Jamal, mantan Menteri BUMN Tanri Abeng, mantan Menteri BUM