Garuda Indonesia Colours Magazine March 2019 - Page 175

Advertorial 173 FRITZ HANSEN @ PHILOSOPH Founded in Denmark in 1872, Fritz Hansen is an exclusive, international design brand who believes that a single piece of furniture can beautify an entire room and the mind of the people living or working there. N01 Chair Fri Easy Chair Philosoph is a multi-brands store located in Jakarta, whose selection of clothing and accesso- ries with refined aesthetic is complemented by its retail ambience, specifically designed as a living room furnished with modern classics including timeless pieces from Fritz Hansen. For a period of one month starting from March 15th, Fritz Hansen and Philosoph is collaborating on a Pop-Up Store and Café concept, where customers are able to enjoy Philosoph latest curation in an interior beautifully transformed with Fritz Hansen chairs, sofa and accessories The Fritz Hansen collection consists of world famous classics and contemporary products within furniture, lightning and accessories. All made in collaboration with leading international designers, from classic masters such as Arne Jacobsen and Poul Kjærholm to contemporary authority such as Jaime Hayon. A common theme in the collection is a sculptural artistic expression that blurs the lines between design and art and unites function and form, giving each work significant presence and purpose. Drop Chair For instance, the 3300™ sofa and the Drop™ chair was designed by Arne Jacobsen in 1958 as part of his masterpiece, the legendary SAS Royal Hotel in Copenhagen. The Drop™ in particular is a small chair with a big personality and it is as fresh and vibrant as a new design but with a rare heritage. Meanwhile, the lounge chair Fri™ was created by Jaime Hayon to represent openness, softness and simplicity itself. Fri™ is the Spanish designer's take on an extrovert chair, with the ambition of delivering a comfortable seat with a sculptural look, pleasing the body as well as the eye. The F.H.1872 Pop-Up Store and Café at Philosoph is open from March 15th – April 15th 2019, at Plaza Senayan Level 2, Jakarta. For more information, please visit @fritzhansenstore_jakarta instagram. 3300 Sofa