62 Lifestyle
FROM PARIS TO JAKARTA – A MARCH LA . B LIMITED EDITION
If PHILOSOPH was a person rather than a physical store , then his appearance could only be described as tastefully conservative . Pragmatic yet style-conscious , he would recognise the importance of a consistent aesthetic , because simple and lasting design is just sublime , and that only a well-made , enduring product is a personal investment .
As the definitive men ’ s accessory destination in the Jakarta area since 2013 , PHILOSOPH ’ s primary focus has always been on quality and an enduring aesthetic , introducing cult as well as emerging brands that adhere to this curating philosophy . With footwear and ready-to-wear added to the portfolio recently , the concept has finally come full-circle as it strives to re-imagine a relevant retail experience , highlighting its preference for a refined and lasting style in its entirety .
To celebrate this milestone , PHILOSOPH is launching a first-ever collaboration , with an interesting brand that is equally passionate about its raison d ’ être . March LA . B is a French-made luxury timepiece brand with headquarter in Paris , France . Rooted in vintage inspiration , these timepieces are bold yet refined in their simplicity , asserting the philosophy that less is more .
The March LA . B AM69 ‘ PHILOSOPH ’ Limited Edition is based on the AM69 Automatic model , especially chosen because of its elegant form , with a discreet 36mm round 316 L stainless steel case which harks back to an era when , rather than being a stand-alone accessory , a wristwatch was an essential complement to one ’ s overall appearance .
What stands out , however , is the dial , which upon closer inspection reveals ‘ Paris – Jakarta ’ finely etched under the March LA . B logo . And take a look at its unique colour , agreed upon by both parties so as to be different from any other March LA . B model : an elegant green hue in a sunburst pattern , a fitting complement to PHILOSOPH ’ s signature style of everyday , refined simplicity .
Starting this March , the timepiece is available only at PHILOSOPH boutique in Plaza
Senayan , and is offered with both a black perforated genuine alligator strap and a three- or six-link metal bracelet in brushed stainless steel . Other features are anti-reflective raised sapphire crystal , green transparent case back and an automatic calibre with 42-hour power reserve . Designed and made in France , the March LA . B AM69 ‘ PHILOSOPH ’ is a limited edition of only 20 numbered pieces .
What stands out , however , is the dial , which upon closer inspection reveals ‘ Paris – Jakarta ’ finely etched under the March LA . B logo .